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Hartman Center for Sales, Advertising & Marketing History
http://scriptorium.lib.duke.edu/hartman/ advertising, Hartman, Duke University, History, database,
marketing, culture, archives, JWT, North Carolina, health-related
advertisements, sales, resource, Manuscript, Rare Book. Through these collections and related programming, the
Center promotes understanding of the social, cultural, and historical
impact of advertising, marketing, and sales.
The JWT Company archives, along with other advertising and marketing
collections, are housed at the Hartman Center and their files are
used by researchers the world over.
Emergence of Advertising in America A database of over 9,000 advertising
items and publications (1850 - 1920), illustrating the rise of consumer
culture, and the birth of a professionalized advertising industry.
Medicine and Madison Avenue A database of over 600 health-related
advertisements printed between 1911 and 1958, as well as 35 selected
historical documents relating to health-related advertising.
Search Results
http://historychannel.com/perl/print_book.pl?ID=34737 advertising, consumer, American, advertising agencies,
market, nation, manufacturers, publications, history, radio, mass,
economists, firms, agency, modern. Advertising as we know it today began during the last
quarter of the nineteenth century.
Advertising agencies were relatively unknown then, and those that
existed had ill-defined responsibilities.
During the past century, large American manufacturers have played
a leading role in developing this craft, but in earlier years, leadership
in terms of design and creativity lay elsewhere.
Modern advertising really began in the 1880s, when new methods of
manufacturing led to greatly increased output and decreased costs
for the producers of consumer goods.
Research at agencies dates back at least to 1879, when Ayer undertook
its first such project.
Since then agencies, their clients, and independent market research
firms - often assisted by marketing academicians and economists
- have spent large sums to determine advertising's effectiveness.
History of Advertising Trust
http://www.hatads.org.uk/ HAT, archiving, advertising, picture gallery, history,
Corporate Friends, donations, advertising trust, image collection,
exhibitions, clients, rescue, charity, preservation, Automobile
Association. Shellsafe Anti-freeze from the Shell image collection
- view it online here.
Welcome to The History of Advertising Trust Archive The History
of Advertising Trust (HAT Archive) was established in the UK in
1974 by a small group of individuals who believed that the best
of UK advertising should be preserved for posterity.
Our charitable activities are supported by researching, archiving
and digitising for commercial clients and by selling our publications.
I have mentioned this before and had a couple of letters about it
published in Campaign, because we need the active help of agencies
and clients both to keep our collection/ record up-to-date with
new material and to furnish us with any agency/client policies,
past and present, regarding the portrayal of ethnic minorities in
ads.
SUPER MARKETING: Ads from the comic books
http://www.steveconley.com/comicads.htm monster, pet, Joe Club, toy, Roller Skates, Money, Fighting,
tie, stretch, bat, Aurora, life, draw, Adventures, dog. The Wonderful World of Amazing Live Sea-Monkeys: Own
a BOWLFULL of HAPPINESS - Instant PETS!
X-Ray Specs: An hilarious optical illusion Trick Soap: Victim washes
face and gets blacker and blacker and others.
Adventures in the G.I. Joe Club with Andy and George: They look
just like real Australians with their campaign hats and short pants!
The Wonder Toy of the Twentieth Century!
Grow fantastic plant "hair" alive before your eyes!
Adventures of the Lee family: "Use your Lee jackets to beat
down the flames!"
Loaded Gum, Money Paddle, Amazing Finger Chopper and more!!!
Chitty Chitty Band Bang is a gasser.
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