Banners dictionary bits Part 2 medical background

banner rotation -
banners are frequently alternated into ad spaces from a list. This is generally done by software on the Web site or at a central site controlled by a banner broker or server for a network of sites.

Caching -
In advertising, the caching of pages in a cache server or the user's computer means that some banners views won't be recognized by the banners counting programs and is a beginning of problem. Let's say that some internet providers are caching most popular pages on the server. We are loosing business!

Demographics -
The characteristics of human populations and population segments, especially when used to identify consumer markets:like gender. Age. Revenue, habits, how often and what?

Media broker-
it's often not proficient for an sponsor to select every Web site it wants to put ads on, media brokers combined sites for advertisers and their media planners and buyers, based on demographics and distinct factors.

RealAudio
Software program that plays audio on demand, without waiting for long file transfers. You can listen to any radio station live over the Internet.

Watch the latest videos on YouTube.com

ROI
Return on investment, one of the great mysteriesin advertising.
ROI is a way to find out what was the end of result of an banner ad campaign. Most depends on the goal of the campaign, builing brand awareness, increasing sales.. Early attemps at determining ROI in Internet advertising relied heavily on the click-rate of banner ad.

Log file
Text file that lists most of actions that have occurred. Like, web server maintain log files listing every request made to the site. With log file analysis software, we can get a good idea of where visitors are coming from, how long they stay,how often they return, and how they navigate through a site.

PPC
Abbreviation for pay per click. A type of search engine advertising where the advertiser pays to the host every time an end user clicks a link to the site.

Sponsor -
means an advertiser who has paid a banner and, by doing so, has also supported the Web site itself. It can also mean an promoter that has a special relationship with the Web site.

standart size -
IAB and CASIE Proposed Standards for Banner, Button Sizes

Valid Hit
A refinement of hits, valid hits are hits that deliver all information to a user. Excludes are hits: redirects, error messages and computer-generated hits.

BANNER SIZES
Size                    Type
(pixels):
468 x 60               Full Banner
392 x 72                Banner with                   Vertical Navigation Bar
234 x 60               Full Banner
125 x 125             Half Banner Square
120 x 90               #1 Button
120 x 60              #2 Button
88 x 31                Micro Button
120 x 240              Vertical Banner

Skyscrapers
Size Type (pixels):
160 x 600 Wide Skyscraper
120 x 600 Skyscraper

Pop ups
Size Type (pixels):
180x150 Rectangle
240x400 Vertical Rectangle
250x250 Square Pop-up
300x250 Medium Rectangle
336x280 Large Rectangle

First Yahoo introduced a banner 230x33 as size and now Altavista also adopted this size for frontal page.

Use of any of these sizes as a model or standard is strictly voluntary. The IAB and CASIE recognize and intend that its member companies and the advertising community remain free to experiment with, use, adopt, and propose other sizes and types of banners. The two groups also recognize that Web sites which chose to implement these models may wish to do so over a period of several months to allow those who sell space or create banner content to make any adjustments.

BOOKS SELECTION for web
publicity is on next page ->

Australian SnowzonE...Australia's newest snow sports portal
http://www.snowzone.net.au/administration/advertising_jargon.htm

internet, advertising, network, server.

The Internet is a powerful advertising vehicle that can be used for both brand awareness and direct marketing campaigns by offering advertisers the unique ability to interact directly with their clients.

Number of times an ad banner is downloaded and presumably seen by visitors.

A backbonein a small network would probably be much smaller than many non-backbone lines in a large network.

If a site is revisited, browsers display pages from the disk instead of requesting them from the server.

If a page containing two graphics is viewed by a user, three hits will be recorded - one for the page itself and one for each graphic.

High-Tech Dictionary Definition

valid hit, redirects, error messages.

A visit to a web page that delivers all information to the user.Hits such as error messages, redirects, and computer-generated visits are not valid hits.

PayPal hit by class-action suit - Tech News - CNET.com
http://news.com.com/2100-1017-842240.html

customers, fraud, transaction, amount.

Filed Wednesday in California Superior Court in Santa Clara County, the suit charges PayPal with illegitimately restricting customers' access to their money.

PayPal frequently locks customers' accounts if it suspects that fraud played a part in a transaction, even if the amount in doubt is a fraction of the total amount in an account, said Gail Koff, an attorney and founding partner of Jacoby & Meyers, which filed the lawsuit.

A lawsuit alleging patent infringement filed earlier this month forced PayPal to delay its IPO by more than a week.

During that period, the company lost $9.7 million, or about 0.42 percent of the total amount of transactions through its service, due to fraud-related transactions.

rfc2227 - Simple Hit-Metering and Usage-Limiting for HTTP
http://www.faqs.org/rfcs/rfc2227.html

server, origin server, proxies, reports.

This document proposes a simple extension to HTTP, using a new "Meter" header, which permits a limited form of demographic information (colloquially called "hit-counts") to be reported by caches to origin servers, in a more efficient manner than the "cache-busting" techniques currently used.

It also permits an origin server to control the number of times a cache uses a cached response, and outlines a technique that origin servers can use to capture referral information without "cache-busting."

Note: It appears that for the Connection header mechanism to function correctly, a system receiving an HTTP/1.0 (or lowerversion) message that includes a Connection header must act as if this header, and all of the headers it protects, ought to have been removed from the message by an intermediate proxy.

WebTrends Reports - Explanation of Terms
http://www.buckscc.gov.uk/webmaster/reports_help.htm

hits, graphics, session, entry.

Some of the entries in WebTrends Reports need further explanation, particularly the subtle differences between hits, views and visits.

To qualify as an entry page the visit must start with a valid page type.

If a session starts at a file with a different type (such as a graphic or sound file), the file does not count as an entry page, and the session is not included in the total.

Such sessions are often the result of other sites referencing a specific downloadable file or graphic on the site.

To qualify as an exit page the visit must end with a valid page type.

Supporting graphics and other non-page files are not counted.

How this site was constructed

graphics, gif, HTML, counters.

The basis of this suite is an HTML editor that generates the correct HTML code for most of the effects you require allowing text to be typed in and pictures and graphics added with ease.

It is supplemented by a powerful suite of 'plug-ins' which provide extra effects, including an image convertor and utilities to generate and edit tables and frames.

The image convertor in this suite allows full-colour bit map images (sprites) to be converted into 'gif' or 'jpeg' files, resizing the image to the desired size.

Freeserve does not allow access to cgi scripts on its server (except mailform) so I had to look at external sources for counters and other ehancements such as password protected areas.

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